INFORMPACK: Development of public engagement actions, tools and strategies to enable a sustainable shift in food packaging culture in Europe

InformPack explored cross-cultural differences among consumers regarding awareness, knowledge gaps, concerns and attitudes towards food packaging—how it affects product choice, and disposal patterns at home and on the go. The project aimed to support the transition toward a more sustainable European food packaging ecosystem by influencing public behaviour and engaging citizens in identifying solutions.

The project showed that public engagement alone is not enough to address all the challenges, as consumer behaviour is closely linked to systemic and market-driven packaging solutions. For this reason, InformPack also collaborated with industry actors to co-create packaging concepts that reflect both consumer expectations and the operational needs of the food packaging value chain