INFORMPACK: Public participation for a sustainable change in the culture of food packaging in Europe

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  • INFORMPACK: Public participation for a sustainable change in the culture of food packaging in Europe


Sustainable food packaging

Public engagement

Tools, strategies and activities

InformPack explores the cross-cultural variations that exist among consumers in terms of awareness, information gaps, issues and attitudes towards food packaging in relation to product choice at the time of purchase and disposal patterns at home and on the March. The findings will be used to create actions, tools and strategies that will influence public behavior and present solutions to enable the transition to a more sustainable European food packaging ecosystem.

InformPack’s aim is to achieve a change in public behavior that enables a transition towards a more sustainable European food packaging ecosystem. This will be achieved by creating targeted engagement tools, strategies and activities that address the public’s knowledge gaps, questions and expectations, while drawing on expert knowledge and taking into account the issues and needs of the industry. food packaging. However, as identified in the PoC, public participation alone cannot solve all the problems because the behavior of the public is closely related to the systemic and presentational solutions available.

Therefore, to support this behavior change and make sustainable choice easier for the public, in 2022 InformPack will establish and co-create solutions to industrial challenges, using the target group as a source of inspiration to generate packaging concepts. alternatives (“fresh product packaging” and “hard plastic packaging: focus on bottles”) that also incorporate the needs and reality of the actors in the packaging value chain.


  • Increase the number of citizens who participate in co-creation activities.

  • Increase collaboration between packaging value chain stakeholders across Europe to find common solutions, with better success rates (uptake), to contemporary systemic challenges.

  • Increase the participation of citizens in the food system (agents of change) in the target countries (ES and PL) throughout Europe.


EIT Food

Aarhus University (Denmark)

University of Reading (England)

VTT (Finland)

Bioazul (Spain)

Eroski (Spain)

IARFR PAS (Poland)

Maspex (Poland)

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Status: Active

Funding programme: EIT Food program financed by the European Union

Contract nº: 22205-23

Duration: January 1, 2022 – December 31, 2023 (24 months)

Budget: 395.946 €

Contact person: Ángela Magno (