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ENGAGING PEOPLE FOR A SUSTAINABLE FOOD PACKAGING CULTURE IN EUROPE
InformPack explored cross-cultural differences among consumers regarding awareness, knowledge gaps, concerns and attitudes towards food packaging—how it affects product choice, and disposal patterns at home and on the go. The project aimed to support the transition toward a more sustainable European food packaging ecosystem by influencing public behaviour and engaging citizens in identifying solutions.
The project showed that public engagement alone is not enough to address all the challenges, as consumer behaviour is closely linked to systemic and market-driven packaging solutions. For this reason, InformPack also collaborated with industry actors to co-create packaging concepts that reflect both consumer expectations and the operational needs of the food packaging value chain
BIOAZUL led the public engagement activities in Spain, coordinating workshops and co-creation sessions with schools, families and social organizations. Among other actions, BIOAZUL:
Status: Active
Funding programme: EIT Food program financed by the European Union
Contract nº: 22205-23
Duration: January 1, 2022 – December 31, 2024 (36 months)
Budget: : 395.946 €
Contact person: Ángela Magno (amagno@bioazul.com)
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